At the Paris Fashion Week, the German design genius Karl Lagerfeld presented a interactive bag with his face printed on the front. Models held the bag over their faces as they strutted down the catwalk.
Between the Lagerfeld doll from earlier this year and this interactive face bag, it's clear why Karl Lagerfeld has been the chief designer of Chanel since 1993. At the age of 74, he is still innovative, full of spirit and able to celebrate his strengths in dramatic fashion.
Using Handbags as Masks
Karl Lagerfeld at Paris Fashion Week 2008
Trend Themes
1. Interactive Fashion - Opportunity for fashion brands to use interactive elements in their designs, such as interactive bags with printed faces.
2. Personalized Accessories - Rise of personalized accessories, where individuals can have their own faces or unique designs printed on bags or other fashion items.
3. Novelty Fashion - Growing trend of incorporating novelty and unique elements into fashion, like using handbags as masks for runway shows.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities in the fashion design industry to create interactive, personalized, and novelty fashion items.
2. Print-on-demand - Opportunities for print-on-demand companies to cater to the demand for personalized accessories, allowing customers to print their own designs on fashion items.
3. Event Production - In the event production industry, there is an emerging market for unique and attention-grabbing fashion shows that showcase innovative elements like using handbags as masks.