The INFINITI flagship QX80 car is previewed with a uniquely wrapped finish done by the talents of Kaoru Tanaka. Tanaka is a generative digital artist based in Osaka, Japan. She imagines a captivating digital pattern that nods to the synaptic links of the brain. Visually, it boasts a monochromatic greyscale pattern that represents the "pulsing and living DNA sequence." This hides the specific looks of the full-size exterior detail of the luxurious car.
Tanaka uses TouchDesigner to develop her work -- this is a node-based visual programming language. The overarching goal of this project is to bring attention to the automobile company's new design language dubbed 'Artistry in Motion.' This also continues to the car's segmented LED headlamp, the digital piano key lighting, and the double-arched grille.
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Trend Themes
1. Generative Art Integration in Automotive Design - Exploring the fusion of generative digital art with luxury car exteriors to create visually striking and unique designs.
2. Innovative Digital Patterns for Branding - Utilizing digital patterns inspired by neural connections to redefine traditional branding strategies and enhance product visibility.
3. Node-based Visual Programming in Creative Projects - Leveraging node-based visual programming languages like TouchDesigner for innovative artistic expressions beyond traditional mediums.
Industry Implications
1. Automotive - Incorporating generative art techniques in automobile design to differentiate products and appeal to artistic consumer segments.
2. Luxury Goods - Adopting generative digital artwork as a branding tool to elevate the luxury experience and create exclusive, limited-edition collections.
3. Digital Technologies - Embracing node-based visual programming languages for creative applications across industries, enabling novel approaches to digital content creation.