The JUUL 2 closed-pod vaping system has been launched in the UK as a new solution for adult smokers to use as a smoking cessation tool that builds on the original product's functionality and form.
The vape is reported to feature a battery with a 20% larger capacity than the original JUUL device and uses pods that hold 70% more liquid. The device also boasts an intelligent light system that will communicate battery level and e-liquid level to the user at a glance. The product is arriving with six flavor pods to choose from including Virginia Tobacco, Crisp Menthol, Polar Menthol, Ruby Menthol, Autumn Tobacco and Summer Menthol.
EMEA VP at JUUL Labs Dam Thomson spoke on the new JUUL 2 closed-pod vaping system saying, "Following a successful online pilot launch, we are pleased to release the next-generation Juul2 for sale nationwide through our retail partners in the UK. We have been encouraged by the number of existing Juul users who have transitioned to the new system since launching on our UK website, and we look forward to providing even more adult smokers with an alternative to combustible cigarettes."
Next-Generation Vaping Pod Systems
The JUUL 2 is Arriving in the UK with Six Flavors
Trend Themes
1. Increased-capacity Vaping Pods - Manufacturers could develop larger vape pod systems that hold more liquid and offer more usage time, expanding the product offering beyond current solutions such as JUUL 2.
2. Intelligent Vaping Devices - The JUUL 2 closed-pod vaping system features an intelligent light system that communicates battery and e-liquid levels to the user at a glance, opening the doors for future innovations such as customizable lighting and syncing with smartphones.
3. Flavor Innovation in Vaping Products - Companies could release new flavors that interest adult smokers, giving them more options to transition away from combustible cigarettes with vaping solutions like the JUUL 2.
Industry Implications
1. Vaping Product Manufacturing - Manufacturers could research and develop new vaping products that have larger pod capacities, more intelligent features, and innovative flavors for adult smokers to use as smoking cessation tools.
2. Consumer Electronics Retail - Retailers could offer the latest vaping technologies like the JUUL 2 in their stock to grab adult smokers' attention who are transitioning to vaping.
3. Tobacco Product Manufacturing - Tobacco manufacturers could shift their focus and invest in developing vaping products that have similarities with current tobacco alternatives, but still meet vaping regulators' requirements and cater to adult smokers' needs.