Just Bee is one company that's making hydration a little sweeter by adding flavorful herbs, fruits, berries and honey to its line of spring water. Flavors like Apple Ginger, Lemon Green Tea and Blueberry Lemon are all sweetened with "a hint of honey" to provide a drink that's only 50 calories, 100% natural and totally free of artificial sweeteners and ingredients.
Many consumers are realizing that powder and liquid mix-ins that provide flavoring for water are great for customization, but harmful to health. Instead, many health-minded individuals are looking to alternatives like fruit and vegetable-infused water or alternative natural sweeteners.
Since honey is an important natural sweetner in this product line, Just Bee takes pride in donating 10% of its profits to partners like Friends of the Honey Bee for insect-saving initiatives.
Honey-Sweetened Water
Just Bee's 100% Spring Water Drinks are Sweetened with Honey
Trend Themes
1. Fruit-infused Water - Opportunity to innovate with alternative natural sweeteners and flavors for fruit-infused water products.
2. Vegetable-infused Water - Potential to create unique vegetable-infused water blends using natural sweeteners like honey for added flavor.
3. Alternative Sweeteners - Disruptive potential in developing and marketing alternative sweeteners, such as honey, as a healthier alternative to artificial sweeteners.
Industry Implications
1. Beverage Industry - The beverage industry can explore new product lines of honey-sweetened water to meet the consumer demand for healthier alternatives to traditional sweeteners.
2. Health and Wellness Industry - Opportunity for the health and wellness industry to promote the benefits of honey-sweetened water as a natural and low-calorie hydration option.
3. Natural Sweetener Industry - The natural sweetener industry can capitalize on the demand for healthier sweeteners by developing and marketing honey as a preferred sweetening option for beverages like water.