The July 2012 Vogue China 'Modern Family' editorial brings forth a seldom seen look at Australian supermodel Abbey Lee Kershaw alongside her up and coming brother Tim Kershaw. The kinship-themed snapshots channel exactly what one would expect of a Kershaw family production- glamor, seduction and an overt sense of rebellion.
Daniel Jackson captured the high fashion Modern Family snapshots through his series of hazy frames. Beams of sunlight shone through Abbey Lee's messy light pink tresses as she gazed ahead with her full, red lips. The editorial's lineage-based appeal was further bolstered by stylist Alastair McKimm's inclusion of heavy furs and zippered leather jackets, apparel choices that were no doubt informed by the Kershaw duos rough around the edges appeal.
Pink-Hued Sibling Spreads
The July 2012 Vogue China Editorial Goes Against the Grain
Trend Themes
1. Sibling Fashion Spreads - Sibling-based fashion editorials and ad campaigns that channel family-coordinated looks and styles.
2. Pink Hairstyles - Pink hairstyles that complement and contrast with high-fashion looks.
3. Heavy Furs and Leather Jackets - Heavy furs and zippered leather jackets as a recurring trend in high-fashion editorials and runway shows.
Industry Implications
1. Fashion Industry - Fashion photographers, stylists and designers who can create edgy, family-based fashion campaigns and designs.
2. Beauty Industry - Beauty and hair stylists who can create and showcase unconventional hair colors, specifically pink.
3. Apparel Industry - Apparel manufacturers and retailers who can design and market faux or real furs and leather jackets as a winter fashion trend.