Juicy's Velour tracksuits skyrocketed the brand to fame as its colorful and comfortable suits were favoured by celebrities and socialites, now, that same look can be achieved throughout the summer months as the brand announced a Juicy Velour swimsuit line.
The new line features one-pieces and bikinis which have been printed with a graphic of the brand's text logo. Some standouts from the line include the turquoise velour two-piece, which features a simple gold 'j.' Additional pieces include the brand's velour one-piece, which arrives in multiple colorways like black, pink or white. Those looking for something a little more traditional may opt for the brand's other swimsuit offerings, which are available in traditional swimsuit material.
Velour Swimsuit Collections
A Juicy Velour Swimsuit Line Has Arrived for the Summer Months
Trend Themes
1. Velour Swimsuits - Velour swimwear is on the rise as clothing brands like Juicy Couture release stylish and comfortable options.
2. Branded Swimwear - Swimwear featuring brand logos is becoming more popular as companies seek to expand their market with recognizable fashion statements.
3. Colorful One-pieces - One-piece swimsuits are making a comeback in bold hues and prints, offering an opportunity for fashion-forward brands to incorporate diverse design elements.
Industry Implications
1. Fashion - The fashion industry can explore the incorporation of velour and brand logos in their swimwear lines, as well as experiment with new and stylish one-piece designs.
2. Retail - Retailers can tap into the trend of branded swimwear and colorful one-pieces to expand their selection and offer unique options to customers.
3. Beachwear - Companies in the beachwear industry can innovate by incorporating velour and brand logos into their product offerings, as well as designing one-pieces in bold hues and prints.