Model Karlie Kloss is a good girl gone bad in the Juicy Couture Fall 2012 ad campaign. While her beauty is undeniably girl-next-door, the clothing is something else entirely. From edgy animal prints to ghetto fabulous accents, the outfits are bold and vibrant. Nevertheless, the American model knows just how to rock them without looking completely out of her element.
With a sunny backdrop full of blue skies and white sands, the Juicy Couture Fall 2012 ad campaign may not make anyone think of autumn and winter, but the looks featured in each print ad are definitely made for cooler weather. Showcasing velour jumpsuits, floral jackets and golden pants, the pieces will add a fierce quality to any wardrobe this upcoming season.
Saturated Animalistic Fashion Ads
The Juicy Couture Fall 2012 Campaign Stars an Edgy Karlie Kloss
Trend Themes
1. Animalistic Fashion - There is an opportunity to experiment with unusual prints and accents in clothing designs to create bold and vibrant looks for fashion campaigns.
2. Ghetto Fabulous Accents - Designers and fashion brands can draw inspiration from bold and bright accents associated with street fashion for creating unique clothing ranges.
3. Season-inspired Clothing - Designing clothing for a season that contradicts the trends of that season can create a unique market segment and established brands an advantage over competitors.
Industry Implications
1. Fashion - Fashion brands can draw inspiration from unusual prints, ghetto-fabulous accents and juxtapose opposite seasons to shape their clothing ranges.
2. Ad Campaigns - Advertisers can experiment with unorthodox cloud-filled blue skies and white sands for an autumn and winter campaign to highlight clothing ranges in a unique way.
3. Seasonal Clothing - Designers can explore switching trends between fashion seasons and designing clothing for seasons that contradict traditional fashion trends in order to establish a new market segment.