Best known for their ridiculously comfortable and cutesy track suits, fashion label Juicy Couture is set to open up four new shops in airports around the world.
The airports in which Juicy Couture plans on opening up new boutiques include Miami, JFK airport, Taiwan, and Athens. Is this the wave of the future? Combining airports with shopping malls? If so, I am totally game; it’ll beat waiting around bored for hours.
Implications - Juicy Couture is one of the first brands that I remember being able to immediately associate with luxury. Their deft blend of upscale cool and ubiquitous "it" brand serves as a template for success to designers around the world.
High Fashion Airport Boutiques
Juicy Couture to Set Up Shop in Airports
Trend Themes
1. Airport Shopping - The blending of airports and shopping malls presents disruptive innovation opportunities for fashion brands and retail businesses to reach a larger audience of consumers during travel.
2. Luxury Airport Boutiques - The trend of high-end fashion brands opening airport boutiques presents an opportunity for luxury brands to capture the attention and loyalty of consumers with disposable incomes who frequently travel.
3. Travel Retail - The growth of airport shopping presents a disruptive innovation opportunity for retail businesses to expand their customer base by targeting travelers with exclusive and unique products not commonly found elsewhere.
Industry Implications
1. Fashion Industry - The trend of high-end fashion brands opening airport boutiques presents a disruptive innovation opportunity for fashion brands to expand their market and reach a larger audience of consumers with disposable incomes.
2. Retail Industry - The growth of airport shopping presents a disruptive innovation opportunity for retail businesses to expand their customer base and reach travelers with exclusive and unique products that are not commonly found elsewhere.
3. Travel Industry - The blending of airports and shopping malls presents a disruptive innovation opportunity for travel businesses to provide a more seamless and enjoyable travel experience for consumers by offering a wider variety of products and services in one location.