Juice Beauty, the California-based cosmetic brand dedicated to creating non-toxic, vegan, and sustainable beauty products, recently launched the new Phyto-Pigments Lash Defining Mascara.
Crafted using the brand's patented plant-derived pigmentation formula instead of artificial dyes, the product uses crushed rose petals, argan shells, and purple carrot to achieve this deep shade of black, called Sonoma Nights. The color was inspired by the stunning, fall nights of the Sonoma County grape-growing region.
The new Juice Beauty Phyto-Pigments Lash Defining Mascara boasts nourishing organic shea butter and aloe that nourish lashes and create buildability without clumping. Plus, the mascara offers a tapered brush that helps lengthen and define lashes.
Consumers can shop the entire Phyto-Pigments range online and in select retailers.
Organic Plant Colored Mascaras
Juice Beauty Unveils the Phyto-Pigments Lash Defining Mascara
Trend Themes
1. Plant-based Cosmetics - There is an opportunity to create more organic, non-toxic, and sustainable cosmetics using plant-based ingredients.
2. Natural Pigmentation - Developing natural pigments for cosmetics use can be a disruptive innovation in the industry, as it meets the demand for eco-friendly and sustainable products.
3. Eco-friendly Packaging - Using biodegradable and eco-friendly packaging materials can become a trend, which caters to the demand for more sustainable and environment-friendly cosmetic products.
Industry Implications
1. Cosmetics Industry - Cosmetics companies can implement plant-derived pigments and explore sustainable packaging materials to appeal to eco-conscious consumers.
2. Agriculture Industry - The agriculture industry can develop and market plant-based ingredients for cosmetics to create new revenue streams and meet the growing demand for organic and eco-friendly materials.
3. E-commerce Industry - E-commerce companies can expand their product offerings by partnering with cosmetic brands that prioritize sustainability and organic ingredients.