The Joyburst Vanilla Ice energy drink is a new refreshment created by the sister company of the No Sugar Company in collaboration with rapper Vanilla Ice. The drink will join the brand's existing flavor options on its own alongside an alcoholic version, which will be launched into select markets across the US. The drink contains no sugar or calories with a Keto-friendly formula that's also gluten-free.
No Sugar Company and Joyburst CEO Brad Woodgate spoke on the new Joyburst Vanilla Ice energy drink saying, "For over a decade, we have been working on creating the perfect recipe – naturally derived green tea caffeine, infused with amazing flavours and refreshing carbonation, without using sugar. After finalising our recipe, we launched our starting five flavours that are both delicious and energising and we are enthusiastic to bring our newest Vanilla Ice flavour and this new wave of energy to America."
Rapper-Backed Energy Drinks
The Joyburst Vanilla Ice Energy Drink is Naturally Caffeinated
Trend Themes
1. Collaborative Energy Drinks - There is increased interest in the collaboration between beverage brands and celebrities, particularly in the energy drink sector.
2. Natural Energy Drinks - Beverage brands are responding to consumer demand for healthier and natural options by releasing new energy drinks with naturally-derived caffeine and no sugar or artificial sweeteners.
3. Alcoholic Energy Drinks - Brands are expanding their portfolio to include alcoholic versions of their popular energy drinks, presenting new opportunities for consumers seeking a buzz and an energy boost in one beverage.
Industry Implications
1. Beverage Industry - Collaborations with celebrities and the development of natural and alcoholic energy drinks present opportunities for innovation in the beverage industry.
2. Celebrity Endorsement Industry - The increase in collaborations between beverage brands and celebrities creates a potential for disruption and innovation in the celebrity endorsement industry.
3. Health and Wellness Industry - The shift towards healthier and natural energy drinks, coupled with the expansion into alcoholic versions, provides opportunities for disruption and innovation in the health and wellness industry.