Stockholm-based furniture brand JOY Objects has teamed up with Très Bien to launch a limited-edition iteration of the brand's previously released 'Chair One.' The new chair model aims to celebrate the label’s revamped space in London’s Soho.
Designed from aluminum and medium-density fibreboard, the Chair One abandons Scandinavian minimalism in favor of maximalist color schemes. The striking new chair will be available to purchase at the Très Bien Souvenir Shop Market in London.
"The idea for the collaboration came in conjunction with a commission we did for the Swedish Nobel Prize Museum," Paulsen tells us. "I had two ideas for colorways [for them] and when they decided to go for the more ‘sober’ one we decided to do the other one anyway because we thought it would be perfect for Tres Bien."
Maximalist Scandinavian Chairs
JOY Objects Partners with Très Bien to Launch the 'Chair One'
Trend Themes
1. Maximalist Furniture - Designing furniture with maximalist color schemes to appeal to a more expressive market.
2. Limited-edition Releases - Creating limited-edition releases to generate buzz and drive sales for a product or brand.
3. Collaborative Design - Partnering with other brands to co-create unique products that showcase each brand's identity and design aesthetic.
Industry Implications
1. Furniture - There is potential for the furniture industry to explore the market for maximalist designs to cater to a more expressive consumer base.
2. Retail - Retailers can capitalize on the trend of limited-edition releases to create buzz and drive sales for their brand and products.
3. Design - Collaborative design projects provide the opportunity for designers and brands to showcase their identities and create unique products that appeal to a wider audience.