The Jovana Markovic Spring/Summer 2014 collection is produced in Serbia. The Belgrade-based designer received the Octobers Fashion Selection award for best young designer in 2007, gaining praise for her 2008 winter collection.
Presented in a neutral palette of pale pinks, nudes and monochromatic tones, the Jovana Markovic Spring/Summer 2014 collection embodies a soft and delicate vision of femininity. Layered transparencies and soft textiles make up a collection of fitted and draped dresses that hug the body without clinging to it tightly.
At certain points, some of the elegant pieces resemble gauze materials thanks to Markovic's ability to mix fabrics impeccably. Though heavily layered and draped, each of the designer's pieces appears light, airy and comfortable when worn.
Glam Gauze-Inspired Fashions
Jovana Markovic's Spring/Summer 2014 Collection is Soft and Feminine
Trend Themes
1. Soft and Feminine Fashion Trends - Designers can tap into the growing demand for delicate and lightweight fashions that provide both comfort and style.
2. Layered and Draped Clothing Trends - Designers can experiment with different ways to layer fabrics and create draped clothing that provides a flowy aesthetic.
3. Gauze-inspired Textile Trends - Fashion industries can explore the use of gauze-like materials or the mixing of fabrics to create a unique texture and feel in clothing.
Industry Implications
1. Fashion Design Industry - Fashion designers can utilize soft textiles, layering, and mixing of fabrics to create lightweight and comfortable clothing that caters to the growing demand for comfortable and stylish fashion trends.
2. Textile and Material Industry - The textile and material industry can explore the use of more lightweight and breathable fabrics, or the creation of new materials that provide the same gauze-like feel for clothing brands to incorporate into their collections.
3. Fashion Retail Industry - Fashion retailers can respond to the popularity of gauzy and draped clothing trends, by offering a wider variety of comfortable, layered and floaty pieces to their customers.