Superfood-Infused Skincare

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Joos Cosmetics Offers “Green Juice for Your Face”

Joos Cosmetics is a new superfood-infused skincare brand that, according to the brand, offers "green juice for your face." The initial launch of nutrient-rich products will include the Clarifying Essence, the Superfood Cleanser, and the OJ Oil Cleanser -- all of which are all-natural, potent cold-pressed, and derived from the world's finest extracts, phytonutrients and superfoods.

With a nourishing and hydrating blend of natural extracts, the Clarifying Essence clarifies the skin, unclogs pores, and removes impurities. While curcumin calms inflammation, fights acne, and clears pores of dirt and debris, it also reverses dark spots caused by breakouts. The Superfood Cleanser, on the other hand, is a powerful face wash that's gentle enough to use daily. It's jam-packed with potent extracts that clear clogged pores, remove makeup and hydrate while delivering nutrients into the skin. Lastly, the OJ Oil Cleanser is a nourishing daily oil cleanser designed to dissolve makeup and other environmental impurities. If used as the first step in double cleansing before using the Superfood Cleanser, it will enhance the effectiveness of subsequent treatments.

Joos Cosmetics co-founder, Shayan Sadrolashrafi, said: "I wanted to create the healthiest skincare products available and present them in a way that consumers would just get it. Andrew and I found it easier to read the back of a juice bottle from the grocery store to find out the facts than trying to look through the confusing ingredients on the back of skincare products, so we created a skintritionTM panel to make it simple for customers and to be as transparent as possible!"

All of Joos Cosmetics are 100% natural, vegan, cruelty-free and made with a sustainable design with each bottle being easily recyclable and reusable. Consumers can shop the entire collection online.
Trend Themes
1. Superfood-infused Skincare - The trend of using nutrient-rich superfoods in skincare products provides an opportunity for disruptive innovation in the beauty industry.
2. All-natural Skincare - The trend of using all-natural ingredients in skincare products provides an opportunity for disruptive innovation in the beauty industry, particularly for vegan and environmentally conscious consumers.
3. Skintritiontm Panel - The use of a skintritionTM panel provides an opportunity for disruptive innovation in the beauty industry by providing customers with a transparent and easy-to-understand list of ingredients that are used in skincare products.
Industry Implications
1. Beauty - The beauty industry can benefit from incorporating superfoods and all-natural ingredients into their skincare products to cater to health-conscious consumers.
2. Vegan and Cruelty-free - The trend towards vegan and cruelty-free skincare products provides an opportunity for disruptive innovation in the skincare industry.
3. Sustainable Design - The trend towards sustainable design in skincare and beauty products provides an opportunity for disruptive innovation in packaging and production methods that promote eco-friendliness and reduce waste.

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