Actor-Designed Streetwear

Jonah Hill Partnered with adidas for a 90s-Inspired Collection

Starting November 14th, vintage streetwear fans will have the chance to get their hands on the new collaborative collection from Jonah Hill and adidas.

The collection pays homage to 90s fashion, featuring timeless puffer jackets, basketball shorts, chinos, and the actor's take on adidas' iconic Samba silhouette. As Hill explains, the updated Samba comes from the actors' memories of the silhouette while growing up, which has been redesigned as the "fantasy version of what [he] would have wanted." Given Hill's love for streetwear and the 90s, which is evident in his film 'Mid90s,' the collaborative collection gives the actor another outlet to share his passion for the decade.

The exclusive Samba silhouette and retro apparel is available from the adidas web store, where prices range from $60 to $110 USD.
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Fashion brands can explore collaborations with celebrities to create unique and nostalgic collections.
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