Beachside fast-food chain Hot Dog on a Stick has announced the launch of an all-new lemonade flavor, 'JOLLY RANCHER Blue Raspberry.' The new beverage blends Hot Dog on a Stick's signature lemonade, which is made from freshly squeezed Ventura County lemons, with a bold Blue Raspberry flavor from hard candy brand JOLLY RANCHER.
Starting now, JOLLY RANCHER Blue Raspberry lemonade will be offered at all Hot Dog on Stick locations throughout the United States. Customers will be able to add the lemonade to any combo offered on the chain's menu or buy it as a standalone beverage.
"Our brand is built around bringing happiness to our fans and we are confident this new flavor collaboration with JOLLY RANCHER will accomplish that," said Katie Thoms, Senior Director of Marketing of FAT Brands’ Quick-Service Division.
Frozen Blue Raspberry Lemonades
Hot Dog on a Stick Launches JOLLY RANCHER Blue Raspberry Lemonade
Trend Themes
1. Fruity Beverage - Capitalizing on the popular trend of fruity beverages, Hot Dog on a Stick creates a new flavor to capture a wider market of consumers.
2. Flavor Collaboration - Collaborating with JOLLY RANCHER, Hot Dog on a Stick takes the idea of flavor collaboration to elevate the taste of their signature lemonade.
3. Brand Partnership - Implementing a brand partnership, Hot Dog on a Stick and JOLLY RANCHER create a new product that combines the best of both brands to create a unique offering.
Industry Implications
1. Fast Food - Fast food chains can adapt this trend by collaborating with other brands to create new innovative flavors or offerings to diversify their menu.
2. Beverage - Beverage companies can follow this trend by experimenting with new flavors and collaborating with other brands to create unique offerings to attract a wider market of consumers.
3. Candy - Candy brands can create new marketing opportunities by partnering with other brands to create unique products that align with their brand's offerings.