Just like oxygen, food or water, footwear has become a necessary part of living life, so why not let the purchase of one benefit the survival of the other two with the Jojo Project shoes? A simple yet uniquely designed sneaker, the Jojo Project pieces let you choose which project you would like to support when purchasing them online. Your choices include either Tree-Nation or The Water Project.
Conceived and created by Chris and Mat, the Jojo Project shoes were designed by Joachim de Callatay. The design of the shoe was inspired by a trip to South America in which the locals wore singular, light and comfortable shoes.
The Jojo Project shoes are priced at 79 euros each and are available in a few colorways
Lace-Wrapped Footwear
The Jojo Project Shoes Benefits Tree-Nation and Water Project Initiatives
Trend Themes
1. Sustainable Footwear - Disruptive innovation opportunity: Developing environmentally friendly materials and production methods for footwear.
2. Cause-driven Consumerism - Disruptive innovation opportunity: Creating products that allow consumers to support specific charitable initiatives with their purchases.
3. Inspired-by-travel Design - Disruptive innovation opportunity: Incorporating global design influences into footwear designs to appeal to adventurous consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating sustainability and cause-driven campaigns into fashion brands and retailers
2. E-commerce - Disruptive innovation opportunity: Developing platforms that facilitate cause-driven purchasing experiences.
3. Travel and Tourism - Disruptive innovation opportunity: Partnering with footwear brands to offer exclusive travel-inspired designs and experiences.