Just like oxygen, food or water, footwear has become a necessary part of living life, so why not let the purchase of one benefit the survival of the other two with the Jojo Project shoes? A simple yet uniquely designed sneaker, the Jojo Project pieces let you choose which project you would like to support when purchasing them online. Your choices include either Tree-Nation or The Water Project.
Conceived and created by Chris and Mat, the Jojo Project shoes were designed by Joachim de Callatay. The design of the shoe was inspired by a trip to South America in which the locals wore singular, light and comfortable shoes.
The Jojo Project shoes are priced at 79 euros each and are available in a few colorways
Lace-Wrapped Footwear
The Jojo Project Shoes Benefits Tree-Nation and Water Project Initiatives
Trend Themes
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Sustainable Footwear — Disruptive innovation opportunity: Developing environmentally friendly materials and production methods for footwear.
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Cause-driven Consumerism — Disruptive innovation opportunity: Creating products that allow consumers to support specific charitable initiatives with their purchases.
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Inspired-by-travel Design — Disruptive innovation opportunity: Incorporating global design influences into footwear designs to appeal to adventurous consumers.
Industry Implications
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Fashion — Disruptive innovation opportunity: Integrating sustainability and cause-driven campaigns into fashion brands and retailers
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E-commerce — Disruptive innovation opportunity: Developing platforms that facilitate cause-driven purchasing experiences.
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Travel and Tourism — Disruptive innovation opportunity: Partnering with footwear brands to offer exclusive travel-inspired designs and experiences.