Presidents have always tried to connect to the community with music, with mixed success. In 1992, Bill Clinton broke out a saxophone to serenade late-night viewers and a star was born. In 1960, however, Richard Nixon played the mouth harp and sent his campaign down the crapper.
In this video, a multitasking John McCain is shown playing the drums and giving a speech at the same time. It's an expertly edited submission for the second 'Colbert Report' Greenscreen Challenge; the prompt is "Make McCain Seem More Young and Vital." The actual drummer is Dennis Chambers.
Candidates as Musicians
John McCain Plays the Drums
Trend Themes
1. Music as a Political Tool - The trend of politicians using music as a way to connect with the community is on the rise, creating innovation opportunities for companies to develop technology that can create personalized campaign songs for each candidate.
2. Multitasking in Entertainment - The trend of entertainers multitasking during their performances, like John McCain playing the drums while giving a speech, creates innovation opportunities in the event technology industry to develop tools that can enhance these types of live performances.
3. Political Memes - The use of political memes to create humorous and memorable moments during campaigns is becoming more popular, offering innovation opportunities to companies that can create AI-powered political meme generators for campaigns and events.
Industry Implications
1. Politics - The trend of candidates using music and entertainment to connect with audiences creates innovative opportunities for political consulting firms to incorporate music and entertainment into their marketing strategies.
2. Event Technology - The trend of entertainers multitasking during their performances offers innovation opportunities for tech companies that develop tools aimed at enhancing live events and experiences beyond basic sound and lighting effects.
3. Marketing - The growing importance of political memes as a powerful marketing tool presents an innovation opportunity for creative digital agencies and marketing firms to develop unique and compelling campaign strategies.