Designer Joey Zeledon has brought a crude sensibility to these Clarks Originals, and I don't mean that in a bad way. Joey Zeledon's design is rough in that still-quality-made kind of way. Clarks Originals have recently emphasized a rough, tough and ready-for-anything image.
These Joey Zeledon Clarks continue that idea. For more from the designer, check out his website. His industrial design shows wide-ranging talent.
Implications - Youth consumers are looking for products that are rough around the edges because these products connote authenticity. This demographic is jaded with the advertising images of perfection that they are inundated with. By offering an imperfect product, companies are able engage with this consumer demographic in a meaningful way.
Crudely-Fashioned Kicks
Joey Zeledon Gives Clarks Originals a Raw Touch
Trend Themes
1. Authenticity-driven Products - Companies can capitalize on the demand for rough around the edges products that connote authenticity.
2. Youth Consumer Backlash - The jaded youth demographic seeks imperfect products as a rejection of the advertising images of perfection.
3. Wide-ranging Industrial Design - Designers with diverse industrial design skills have a competitive edge in creating unique and rough products.
Industry Implications
1. Fashion - Fashion brands can incorporate rough and raw elements into their designs to appeal to authenticity-driven consumers.
2. Advertising - Advertising agencies can assist brands in repositioning their product image to cater to the demand for imperfect products.
3. Industrial Design - Industrial design companies can offer their services to brands looking to create unique and rough products.