Rustic Runway Minimalism

Raf Simons' Nature-Inspired Collection for Jil Sander Spring 2010

Raf Simons described the Jil Sander Spring 2010 collection as "going back into nature," and "quite simple, as well as intellectual." That was why his clothes took on rough edges in which layers of fabric were peeled back and left hanging in patches. The patchwork of linen and gauze tailoring and manipulated knitwear concealed and revealed skin in unexpected ways.

In keeping with the minimalist nature of the label, the Jil Sander Spring 2010 collection was far more conceptual than the images the term ‘rustic’ might normally conjure. Simons was directly inspired by land artists and Antonioni’s 1970 film Zabriskie Point. Noticeably absent from the Jil Sander Spring 2010 runway was current campaign girl, supermodel Natasha Poly.
Trend Themes
1. Nature-inspired Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly fabrics and materials for nature-inspired fashion collections.
2. Minimalist Design - Disruptive innovation opportunity: Create innovative manufacturing processes to produce minimalistic clothing designs with maximum impact.
3. Conceptual Runway Shows - Disruptive innovation opportunity: Introduce immersive technologies like virtual reality to enhance the experience of conceptual runway shows.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate technology like 3D printing and smart textiles into fashion industry practices.
2. Textiles - Disruptive innovation opportunity: Develop new bio-based and renewable materials for textiles, reducing dependency on traditional resources.
3. Entertainment - Disruptive innovation opportunity: Augment traditional fashion shows with virtual reality experiences, blurring the line between fashion and entertainment.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES