Taking a cue for the well-known Lacoste jumping campaigns, Hong Kong-based photographer Jerry Ho has put together his own leaping portfolio. The clothing is even eerily similar, clearly taking inspiration from the famous Lacoste ads.
Considering how simple the whole concept is, I can't blame Jerry Ho for wanting to emulate it. The sporty clothing is perfectly showcased in these shots. It demonstrates just how versatile, comfortable and stylish the collection really is.
Jumping Fashion Shoots
Jerry Ho Captures Fashionable Individuals in Mid-Air
Trend Themes
1. Jumping Photography - The trend of capturing subjects in mid-air presents opportunities for photography studios and equipment manufacturers to cater to this demand.
2. Emulating Successful Campaigns - Following the footsteps of successful ad campaigns could prove to be a disruptive strategy for fashion marketers and designers.
3. Sport-inspired Fashion - The popularity of sportswear-inspired fashion suggests opportunities for apparel companies to incorporate athletic elements into their designs.
Industry Implications
1. Photography - The rise of jumping photography could create opportunities for photography studios, equipment suppliers, and even photo editing software developers.
2. Fashion - Fashion brands can look to emulate successful campaigns like Lacoste's jumping ads to capture attention and stand out in a crowded market.
3. Athletic Apparel - The trend towards sport-inspired fashion creates opportunities for manufacturers of athletic apparel and accessories to expand beyond traditional sports markets.