These trainers are from Jeremy Scott for Adidas. The collaboration will feature both clothes and footwear and the first pieces due to hit stores at the beginning of February next year.
Jeremy is best known for his outrageous show-stopping designs, so the creative nature of this trainer design comes as no suprise. Previously, his catwalk shows have included fake fur jackets emblazoned with dollar signs, dustbin lids as hats and army helmets complete with Mickey Mouse ears.
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
Trend Themes
1. Athletic Fashion Collaboration - The trend of fashion designers collaborating with athletic brands presents an opportunity for disruptive innovations that merge performance and style in athletic footwear.
2. Outlandish Designs - The trend of outrageous and unconventional designs in athletic shoes offers an opportunity for disruptive innovation by pushing the boundaries of creativity and self-expression in athletic footwear.
3. Limited Edition Releases - The trend of limited edition releases in athletic footwear creates an opportunity for disruptive innovation by leveraging scarcity and exclusivity to generate hype and demand for new designs.
Industry Implications
1. Fashion Design - The fashion design industry can leverage the trend of athletic fashion collaborations to create disruptive innovations that appeal to a broader audience by merging fashion and function in athletic footwear.
2. Sportswear - The sportswear industry can capitalize on the trend of outlandish designs to create disruptive innovations that cater to consumers seeking bold and unique athletic footwear options.
3. Sneaker Culture - The sneaker culture industry can tap into the trend of limited edition releases to create disruptive innovations that cater to collectors and enthusiasts who value exclusivity and rarity in athletic footwear.