At the 2009 ISPA Conference & Expo for the International Spa Association, Jeremy Gutsche of Trend Hunter was a part of a ‘power panel’ that included Guy Kawasaki of Garage Technology Ventures and Tony Hsieh of Zappos.com. The conference took place from October 5-8 in Austin, Texas, and is the largest event of the year for those in the spa industry.
You can see a clip from the power panel at the 2009 ISPA Conference & Expo above. Jeremy Gutsche, Guy Kawasaki and Tony Hsieh discussed social media, great customer service and the importance of knowing your audience.
ISPA's Power Panel: Jeremy Gutsche on Social Media
ISPA's Power Panel: Jeremy Gutsche On Social Media
Trend Themes
1. Spa Trends - As the spa industry continues to grow, there is a potential for further innovation in customer experience, technology integration, and sustainability practices.
2. Social Media Marketing Trends - Social media plays a critical role in the marketing of spa services and can be optimized through influencer partnerships, user-generated content, and personalized messaging.
3. Customer Service Trends - Creating personalized and memorable experiences for spa guests can drive customer loyalty and advocacy, and this can be enhanced through the use of new technologies and innovative service offerings.
Industry Implications
1. Spa Industry - The spa industry has been growing and evolving rapidly, and this trend is expected to continue with further innovation in treatments, facilities, and service delivery models.
2. Social Media Industry - Social media has become an increasingly important channel for marketing and customer engagement for the spa industry, and this trend is fueling growth and innovation in the social media industry itself.
3. Customer Service Industry - The importance of customer service in the spa industry provides an opportunity for innovation and disruption in the broader customer service industry through new technologies, training methods, and operational practices.