Polish design firm Zupagrafika created a brand new Jenga packaging for the fun puzzle tower-building board game. The new box design replicates the aesthetic exterior of the iconic red Collegium Altum tower at the Poznan Universty of Economics.
The rectangular shape of a traditional box of Jenga makes the box the perfect game packaging to use to replicate the shapes of popular architectural buildings. Zupagrafika created the designs for the Collegium Altum tower by drawing the package entirely by hand. The building is recreated from red corrugated card with miniature layers of office windows stacked in between the red fixtures. The office windows even come with miniature curtains that you can see in real-life when looking up at the tower.
Architectural Game Packaging
This Jenga Packaging Replicates the Exterior of the Poznan University
Trend Themes
1. Architectural Packaging - Designing game packaging that replicates iconic architectural buildings presents an opportunity for creative branding and visual storytelling.
2. Hand-drawn Packaging - Drawing packaging designs by hand creates a unique and personalized product that stands out in a market dominated by digital design tools.
3. Miniature Replication - Using miniature replicas of real-life buildings in game packaging can appeal to consumers who enjoy collecting and displaying small-scale models.
Industry Implications
1. Toy and Game Manufacturing - Toy and game manufacturers can explore creative packaging options that incorporate visual storytelling through architectural design.
2. Art and Design - Artists and designers can use hand-drawn techniques to create unique and personalized packaging designs for various industries, including the toy and game industry.
3. Souvenir and Merchandise Retail - Souvenir and merchandise retailers can offer miniature replicas of iconic buildings as a collectible item that appeals to architecture enthusiasts and tourists.