London-based fashion brand Jekeun introduces its new collection designed for the Spring/Summer 2024 season. The brand was founded by Jekeun Cho, who has Japanese heritage and was born in South Korea. The new capsule is the fourth collection that is led by the creative direction of Jekeun Cho and continues to channel contemporary looks.
The seasonal collection embodies an influence of escapism and symbolizes the energy of a boy that is coming of age. The concept of the capsule is translated through the use of deadstock school uniforms. This material is reworked with new angles of waistlines and top buttons. Some pieces include breathable tops, bests, oversized blazers, overlapping skirts, distressed denim, and much more.
Rebellious Spring-Ready Fashion
Jekeun Presents its New Collection for the SS24 Season
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