The Jeffrey Campbell Fall 2012 collection features staggering high wedges to cascade one to their next luxury travel destination. Jeffrey Campbell is known for adapting famous luxury footwear as seen on the runways to his mass produced footwear line. This season we are seeing Campbell revamping some traditional Jeffrey Campbell shoes, such as the Lita.
The campaign features various models sporting a variety of boots, high heels and flats on a vintage airport tarmac. With muted backgrounds, the busily dressed models run up and down the runway, jumping into strategic poses to showcase the Jeffrey Campbell Fall 2012 collection. The 'Wander Away' themed photo shoot captivates the hearts of shoe lovers through Campbell's wacky and twisted artistic thought. Campbell is a lover of outrageously styled footwear.
Jet-Setting Footwear Campaigns
The Jeffrey Campbell Fall 2012 Lookbook Invokes Travel-Worthy Gear
Trend Themes
1. Luxury Travel Footwear - Opportunity for luxury footwear brands to create travel-worthy designs for jet-setters.
2. Adapting Runway Styles - Opportunity for footwear brands to adapt high-fashion runway styles for mass production.
3. Artistic Shoe Campaigns - Opportunity for footwear brands to captivate consumers with creative and unconventional photo shoots.
Industry Implications
1. Luxury Footwear - Opportunity for luxury footwear brands to cater to the jet-setting consumer market.
2. Fashion Retail - Opportunity for fashion retailers to offer runway-inspired footwear designs.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to create captivating and unconventional shoe campaigns.