The new Jean Paul Gaultier fragrance launch for men marks the label's first scent since Puig acquired the company in 2016. Scandal for men is set to launch first in France and then Germany and the UK sometime in August 2021. There has been no official date set for other countries, including the U.S. launch, but the brand expects its fragrance to reach global markets in the fall.
Complete with a woody and oriental scent, the Scandal fragrance was created by Givaudan perfumers. Quentin Bisch, Christophe Raynaud, and Nathalie Cetto included top notes of sage and mandarin fruit in the perfume. Tonka bean is featured at its heart with base notes of vetiver and freshly cut wood.
Woody Men's Fragrance Launches
The New Jean Paul Gaultier Fragrance Launch is Called Scandal
Trend Themes
1. Men's Fragrance Innovation - Jean Paul Gaultier's Scandal fragrance for men marks a new innovation in men's fragrance technology by including woody and oriental scent to the perfume.
2. Regional Launch of Fragrances - Jean Paul Gaultier's approach of testing Scandal fragrance first in region-specific markets before launching globally proves to be an innovative trend for the fragrance industry.
3. Perfumer Collaboration for Fragrances - Jean Paul Gaultier's collaboration with Givaudan perfumers Quentin Bisch, Christophe Raynaud, and Nathalie Cetto showcases the trend of engaging expert perfumers to create bespoke fragrances for brands.
Industry Implications
1. Fragrance Industry - With Jean Paul Gaultier's Scandal fragrance launch, the fragrance industry can consider disruptive innovation opportunities in men's fragrance technology and regional launches of fragrances.
2. Luxury Goods Industry - The collaboration between Jean Paul Gaultier and Givaudan perfumers Quentin Bisch, Christophe Raynaud, and Nathalie Cetto reflect the luxury goods industry trend to engage experts in various fields to create bespoke products.
3. Retail Industry - Jean Paul Gaultier's Scandal fragrance launch reflects a trend in the retail industry to release region-specific products, thereby testing the waters before launching products globally.