Jay-Z continues to be an influential "product launcher" with his latest client being Cherry Coke. Jay-Z will remix the some sort of Cherry Coke song, no doubt, and help Coca-Cola to launch its fruit-flavored soda during New York Fashion Week.
It wasn't too long ago that Jay-Z was making Bud Select cool.
Implications - Jay-Z will act as somewhat of an auteur in this project with full proactive involvement. He'll play an important role in the look of the can, the concept of the commercials as well as co-producing the launch event. In addition to the new Cherry Coke, Cherry Coke Zero will also make its debut.
Jay-Z to Push a Different Type of Coke
Cherry Coke
Trend Themes
1. Fruit-flavored Soda - Opportunity for other soda brands to launch fruit-flavored sodas in collaboration with music moguls like Jay-Z
2. Celebrity Product Launchers - Opportunity for brands to partner with influential celebrities in unique and creative ways
3. Event-based Launches - Opportunity for brands to use events as a way to create buzz and generate excitement for new product launches
Industry Implications
1. Beverage - Opportunity for beverage companies to launch celebrity-endorsed fruit-flavored sodas to capitalize on the trend and generate buzz
2. Music - Opportunity for music companies to collaborate with beverage brands to create unique product launches during music festivals and events
3. Advertising - Opportunity for advertising agencies to create unique and memorable launch campaigns that incorporate celebrity endorsers and event-based marketing