The Wimpy and Engen Roadtrip commercial directed by Jason Fialkov captures multicultural South African people singing together in a fun adventure.
With the famous theme song ‘I’m so Excited’ by Trevor Lawrence and the Pointer Sisters, Fialkov creates an atmosphere that is totally energizing. Fialkov shoots each scene in a car from the front in and this brings a sort of unity to the scenes as each cultural group sings with excitement. From an old couple to drummer rock guys, Fialkov shows that the simple angled film technique combined with eclectic people is interesting and intriguing.
With production by Egg Films and conceptualization by ad agency Metropolitan Republic, highlights the power of multicultural unity through music in film.
Adventurous Multicultural Ads
Roadtrip by Jason Fialkov Shows You How to Have a Good Time
Trend Themes
1. Multicultural Unity - Disruptive innovation opportunities include creating inclusive advertising campaigns that celebrate diversity and promote unity among different cultural groups.
2. Energetic Atmosphere - Disruptive innovation opportunities lie in creating commercials that use lively music and vibrant visuals to captivate viewers and leave a lasting impact.
3. Creative Filming Techniques - Disruptive innovation opportunities exist in exploring unique angles and perspectives in advertisements to create visually compelling and engaging content.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of multicultural unity and use it as a selling point to connect with diverse audiences.
2. Entertainment - The entertainment industry can adopt the concept of creating energetic atmospheres in their commercials to enhance the overall viewing experience.
3. Film Production - The film production industry can experiment with creative filming techniques to bring a fresh and innovative approach to advertising campaigns.