This Japanese tire commercial is so frightening that it comes with a health warning in front of it. The Autoway company in Japan has released an ad promoting winter road safety (and winter tires) that seems to be one part Japanese horror film and one part scare-'em-straight public service announcement.
The advertisement depicts friends driving along a quiet road on a dark and snowy night from the first-person point of view of the driver. The car is than accosted by an angry ghost of a woman who looks like she was hit by a car. The friends freak out and drive away while her ghost remains, a creepy, bloody apparition, staring at the audience with a lap-top in hand as a website pops up on the screen.
As unusually scary as this ad is, it will certainly do its job and convince more people to get their winter tires on before the weather worsens.
Terrifying Tire Commercials
This Japanese Tire Commercial Will Scares the Safety into Drivers
Trend Themes
1. Terrifying Advertisements - This Japanese tire commercial showcases the potential effectiveness of using fear as a tactic to promote safety and product awareness.
2. First-person Perspective Marketing - The use of the first-person perspective in this ad demonstrates an emerging trend in marketing to create immersive and engaging experiences for the audience.
3. Emotional Impact Advertising - This horrifying tire commercial highlights the power of evoking strong emotions to captivate and resonate with viewers.
Industry Implications
1. Automotive - There is an opportunity for the automotive industry to create disruptive innovation by leveraging fear and emotion to emphasize the importance of safety features and products such as winter tires.
2. Advertising and Marketing - This advertisement presents an innovation opportunity for the advertising and marketing industry to explore the use of fear-based tactics to create impactful and memorable campaigns.
3. Film and Entertainment - The use of horror film elements in this tire commercial opens up possibilities for collaboration between the film and entertainment industry and brands looking to create suspenseful and attention-grabbing advertisements.