While most brands fight to be cool, Japanese brand deluxe would rather be dead than be cool, apparently. For Fall 2009, Japanese brand deluxe unveiled a simple, practical collection with lots of solid colors and minimal logos.
Deluxe’s fall offerings appear to be mostly produced in the simple statement colors of red, white, black, and blue, making the pieces easy to work in to any wardrobe.
This particular Deluxe Clothing collection is set to hit stores on Aug 22.
Anti-Cool Apparel
Japanese Brand Deluxe Makes Cool Nerdy for Fall
Trend Themes
1. Minimalist Fashion - The rise of minimalist fashion provides an opportunity for brands to create simple, practical collections with solid colors and minimal logos.
2. Versatile Wardrobe - Designing clothing in statement colors like red, white, black, and blue allows for easy integration into any wardrobe, catering to the demand for versatility.
3. Anti-cool Movement - The emergence of the anti-cool movement challenges brands to embrace the rejection of typical notions of coolness and instead focus on unique and unconventional styles.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the minimalist fashion trend and offer collections that provide practical and timeless options for consumers.
2. Apparel Manufacturing - Apparel manufacturers have the opportunity to produce clothing in statement colors to cater to the demand for versatile pieces that can easily be incorporated into different wardrobes.
3. Youth Culture Brands - Youth culture brands can align with the anti-cool movement and create unique and unconventional styles that resonate with the target audience seeking to reject traditional coolness.