Created by Toronto duo Adrian Mainella and Izzy Camilleri, the Izma Fall 2011 lookbook is an exquisite take on an age-old trend. While the traditional mink coat may never truly go out of style, contemporary perspectives, especially those seen in this collection, adopt the spectacular cuts of this generation, from cropped and blazer-esque silhouettes to cinched waistcoats.
Lookbook magazine describes the collection as seen in this year's LG Fashion Week: "the stunningly bold colors, chic silhouettes, and innovative designs of Canadian pelts made for nothing short of a standout collection."
The collection touches upon every style and cut a fur piece can possibly adopt: vests, capelets, coats, boleros and jackets. Each is paired with the perfect and simplest item to complement the luxurious furs.
The Izma Fall 2011 lookbook is one to watch for, with this refreshing take on furs bringing back and spicing up an old favorite!
Somber Fur Fashion
The Izma Fall 2011 Lookbook Uses Dark Tones to Create Classic Elegance
Trend Themes
1. Contemporary Fur Fashion - Disruptive innovation opportunity: Incorporating innovative designs and colors into traditional fur fashion to attract younger generations.
2. Fur Accessories - Disruptive innovation opportunity: Developing unique and stylish fur accessories, like capelets and boleros, to complement any outfit.
3. Sustainability in Fur Fashion - Disruptive innovation opportunity: Promoting sustainability and ethical practices in fur fashion, such as using alternative materials or sourcing fur through sustainable means.
Industry Implications
1. Fashion - Opportunity for fur fashion designers and retailers to capitalize on contemporary perspectives and innovative designs for fur fashion.
2. Accessories - Opportunity for designers to create unique and stylish fur accessories to complement any outfit.
3. Sustainability - Opportunity for fur fashion industry to promote sustainability and ethical practices in the production and sourcing of fur.