These creative Itu Fertilizer ads depict a silicon tree as a woman getting silicon enhancements who also happens to be rooted in being middle aged with kids and a divorce. That will show everyone that "Nothing grows by chance" wouldn't it? Well, that's what Cooperativa AgrÃcola de Itu and Lew'Lara/TBWA ad agency is hoping.
In addition to the aforementioned breast augmentation ad (which comes with a crazy squirrel "appreciating" the enhanced boobage on the silicon tree), we have print ads showing that shame grows out of a combination of karaoke, a camera and the internet. And how can you tell that someone is Nouveau Riche? Money, a sweet ride and bad taste would be the answer. Finally, the tree of cheating grows by having a workaholic husband, a wife and a personal trainer.
The illustrations were done by Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni and Gelmi for Lew'Lara/TBWA ad agency São Paulo, Brazil under art direction by Mozar Gudin.
Silicon & Shame Trees
Itu Fertilizers Campaign
Trend Themes
1. Silicon Enhancements - Disruptive innovation opportunity: Develop innovative technologies and techniques for safer and more effective silicone enhancements.
2. Shame Culture - Disruptive innovation opportunity: Create platforms or services that promote empathy and support in countering the negative impacts of shame in the digital age.
3. Cheating Relationships - Disruptive innovation opportunity: Build trust-building tools and resources for couples to prevent or address cheating in relationships.
Industry Implications
1. Cosmetic Surgery - Disruptive innovation opportunity: Integrate advanced technologies like 3D printing and AI into cosmetic surgery procedures to enhance safety and customization.
2. Social Media - Disruptive innovation opportunity: Develop algorithms or AI-powered tools to detect and mitigate cyberbullying and shame culture on social media platforms.
3. Relationship Counseling - Disruptive innovation opportunity: Utilize virtual reality (VR) or telemedicine solutions to offer convenient and immersive therapy sessions for couples dealing with infidelity issues.