FaceApp, a platform that uses photos and technology to digitally ages users, recently became a viral success and one movement -- the #ItsGettingOld campaign -- decided to use the app on Instagram to raise awareness about racism in America.
The campaign shows what Trayvon Martin, Sandra Bland, Philando Castile, Eric Garner, and others might have one day looked like had they not been killed and seeks to make a visual statement regarding the impact of police brutality and gun violence. Emely Perez, one of the creatives on the campaign, notes: "The hope is to continue to push this on platforms and ensure the conversation doesn’t fade until another fatality. The cycle is part of the conversation."
The team hopes the campaign inspires people to "get involved and get loud."
Digitally-Aged Anti-Racism Campaigns
The #ItsGettingOld Campaign Digitally Ages Victims
Trend Themes
1. #digitallyagedantiracismcampaigns - The intersection of technology and social justice presents an opportunity for campaigns to utilize innovative tools to raise awareness of important issues.
2. #visualstatementsagainstinjustice - By using photo manipulation to create powerful visual statements, campaigns can engage audiences emotionally and increase the impact of their message on social media platforms.
3. #raisingawarenessthroughtrendingtopics - Trending apps and social media challenges can be repurposed to raise awareness of important social justice issues and start conversations online.
Industry Implications
1. Social Media - Social media platforms can be used as a tool for social justice campaigns to reach a wider audience and generate viral buzz.
2. Photo/video Editing Software - Photo and video editing software can be utilized to create visually impactful campaigns that engage audiences emotionally.
3. Tech for Social Good - The intersection of technology and social justice presents opportunities for tech companies to develop tools and platforms that support social justice campaigns and amplify their message.