clothsurgeon recently released a new lined titled 'IT'S A LIE' that is inspired by conspiracy theorists. The British brand is known for its luxury menswear that thinks outside the box to create modern streetwear. Rav Matharu, Founder and Creative Director behind the revolutionary brand, graduated from Fashion Design & Technology in 2006.
The line is influenced by the 1960s and 1970s post-war counter culture, which encapsulates a hippy urbanity. IT'S A LIE includes Matharu's signature attention to detail, and boasts high-quality fabrics and cuts to ensure well-tailored pieces. As noted by Isabelle Hore-Thorburn, "Matharu’s capacity to capture the essence of the "Me Decade" finds expression through contemporary technical fabrics, and relaxed silhouettes. The free-love collection includes three-piece suits, jackets, denim, and shirts. Currently, the collection is displayed in Paris at the Polly King and Co. Showroom.
Conspiracy-Themed Apparel
clothsurgeon’s 'IT'S A LIE' is Inspired by Anti-Establishment Theories
Trend Themes
1. Conspiracy-themed Apparel - Opportunity for brands to tap into the rising trend of conspiracy theories and create apparel that caters to this niche market.
2. Luxury Streetwear - Disruptive innovation potential for luxury streetwear brands to incorporate unconventional themes and designs, appealing to fashion-forward consumers looking for unique garments.
3. Retro-counter Culture Revival - Opportunity to revive the spirit of the 1960s and 1970s counter culture through fashion, capturing the nostalgia of a bygone era while adding a contemporary twist.
Industry Implications
1. Fashion and Apparel - Fashion brands can explore new avenues by incorporating conspiracy-themed designs into their collections, targeting a distinct consumer segment.
2. Luxury Menswear - Disruptive potential for luxury menswear brands to push boundaries and create innovative collections inspired by unconventional themes and rebellion.
3. Creative Design - Opportunity for designers to experiment with unconventional concepts, materials, and cuts, infusing their collections with a unique edge.