The Isotonic Drink Powder advertisements illustrate the need to rehydrate after exerting yourself for too long. Athletes and sports enthusiasts will appreciate the situations depicted as they are highly relatable, even if you are't a professional soccer or basketball player.
Created by advertising agency Central in Mexico, the Isotonic Drink Powder campaign shows different athletes as they high-five themselves after a rigorous round of sport. The drink gives the athletes so much power that it feels as if there are two of themselves playing in the game, providing double the amount of energy.
Even if you're not a fan of energy drinks, the Isotonic Drink Powder ads may just persuade you with its clearly re-energized athletes.
Re-Energized Athlete Campaigns
The Isotonic Drink Powder Ads Feature Double the Power
Trend Themes
1. Re-energized Athlete Ads - Campaigns featuring isotonic drinks and double power energy delivers increase in athlete performance.
2. Relatable Sports Ads - Sports ads that depict real-life situations exemplify how products can help improve sports performance.
3. Sport-specific Advertising - Products that are marketed specifically for a certain sports activity are highly effective in targeting athletes.
Industry Implications
1. Sports Beverages - Energy drink and isotonic beverages companies can capitalize on the growing demand for sports drinks that enhance athletic performance.
2. Athletic Apparel - Brands can incorporate the theme of re-energized athletes into their advertising campaigns for athletic or gym wear.
3. Fitness Equipment - Companies that manufacture sports equipment can design ads that feature athletes using their products to improve performance and energy.