The Isabel Marant Inez & Vinoodh Fall/Winter 2015/2016 campaign exhibits a playful take on high fashion via model Natasha Poly. In the current series, Poly posed in a youthful manner for the photography duo who shot dice and a Rubik's cube along with the collection.
Poly proved that motion is one of the best ways to capture audiences as she wielded a silver yoga ball, slouched sideways and kicked a packed trunk. This engaging production did an excellent job of displaying the latest Isabel Marant line as Inez & Vinoodh shot a patterned two-piece suit, an oversize outerwear piece and a ruffled dress.
A simplistic approach to grunge fashion was also central to these advertisements. In many of the images, Poly sported chunky leather boots with thick buckles, adding eccentric elements to this series.
Toy-totting Campaigns
The Isabel Marant Inez & Vinoodh Advertisements Are Playful
Trend Themes
1. Playful Fashion Advertising - Motion and playfulness are effective ways to capture audiences in fashion advertising.
2. Simplistic Grunge Fashion - Simplistic grunge fashion is gaining popularity in high-end fashion.
3. Incorporating Toys in Fashion Campaigns - Toys and childhood nostalgia are being incorporated in fashion campaigns for a playful and youthful appeal.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from incorporating motion, playfulness, and simplicity in their advertising campaigns.
2. Toy Industry - The toy industry has the potential to collaborate with the fashion industry in incorporating toys in fashion campaigns.
3. Advertising Industry - The advertising industry can explore the effective use of motion and playfulness in advertising campaigns beyond fashion.