The Iro Spring/Summer 2014 campaign featuring Kati Nescher puts a series of perforated pieces on display. Photographers Claudia Knoepfel and Stefan Indlekofer took snapshots of Nescher, showcasing her plainly before a bright white backdrop.
The current Iro collection featured in these pictures lets on the brand's evident preference for a laid back yet upscale style of dress. This was apparent via Nescher who sported ripped jeans, cut out crew neck sweaters and layered, revealing tank tops in each image.
While these ensembles may be too daring for some, Iro also opted for classic elements with sleek pale leather belts and basic under shirts, merging the avant garde pieces with more subdued motifs that can be paired with any genre of dress.
Pale Perforated Fashion Campaigns
The Iro Spring/Summer 2014 Ads Include Apparel With Holes
Trend Themes
1. Perforated Apparel - There is an opportunity for designers to create perforated apparel that satisfies both avant garde and subdued tastes.
2. Laid Back and Upscale Styles - There is an opportunity to develop a retail brand or clothing line that merges laid back and upscale styles into one.
3. Ripped and Cut Out Clothing - There is a growing trend towards ripped and cut-out clothing that provides both edgy and classic clothing options.
Industry Implications
1. Fashion Retail - Fashion retail stores can adopt the perforated and cut-out clothing trend to meet the needs of specific consumer groups.
2. Designer Brands - Designer Brands can incorporate the laid back and upscale styles trend into their brand-specific collections.
3. Luxury Leather Goods - Producers of luxury leather goods should consider the trend in laid back styles as an opportunity to develop products for the market.