For its latest marketing push, men's soap brand Irish Spring has designed a plexiglass shower pod for gamers dubbed the Irish Spring Nice-Smelling Gaming Shower. The concept behind the shower is that it allows gamers to get clean without requiring that they ever actually stop playing video games.
The shower pod features a large plexiglass construction that encloses a premium gaming chair. Users are invited to enter the pod, where they can continue playing video games on a built-in overhead display. As guests proceed to game, the shower runs through a 20-30 minute cleaning cycle that includes a rinse, soap lathering, and massage.
The new installment, which is located in Mexico City, is being used to promote Irish Spring's new line of body washes by appealing to Gen Z and Millenial audiences in a playful and humorous way.
Gamer Body Wash Campaigns
The Irish Spring Gaming Shower Lets Users Get Clean While Gaming
Trend Themes
1. Gamer-friendly Hygiene Products - The rise of unique gaming-themed hygiene products presents opportunities to develop custom scents and ingredients that cater to long hours of gaming.
2. Innovative Marketing Techniques - The development of unconventional marketing strategies, such as the Irish Spring Gaming Shower, allows brands to capture the attention of younger audiences as they seek more engaging advertising experiences.
3. Game and Grooming Combinations - The increasing popularity of the intersection between gaming and hygiene presents opportunities for the development of new products and services that cater to this unique needs of the gaming community.
Industry Implications
1. Personal Care Products - There is potential for personal care product manufacturers to incorporate gaming-themed scents and ingredients into their existing product lines to capture the attention of gaming audiences.
2. Gaming Equipment - Entrepreneurs in the gaming equipment industry may explore opportunities to develop gaming chairs and other gaming accessories that include hygiene features, such as showers or cleaning devices.
3. Advertising and Marketing - Marketing and advertising professionals can consider developing and promoting unconventional marketing campaigns that cater to niche audiences, like the gaming community as demonstrated by the Irish Spring Gaming Shower campaign.