Irasema Aguinaga is a photographer from Motterrey, Mexico whose portraits of people in his hometown and surrounding areas provide an unfamiliar and detailed insight into the everyday life of young Mexicans.
Irasema Aguinaga captures most of these people on the bustling streets of the city, or on nearby rooftops, or near low-key diners that look just as home in Mexico as they would in any southern American city. Irasema Aguinaga's major skill is his ability to capture a bit of the everyman with his portraits. His shots don't just peer into the soul of young Mexican youth, they peer into the soul of youth all around the world.
If these shots from his selected portfolio are any indication, Irasema Aguinaga has a bright future in the fashion photography world.
Implications - In the last few years, there has been a marked consumer push for advertisements that eschew the conventions of traditional marketing, using "regular" people instead of supermodels. Campaigns like Dove's "Campaign for Real Beauty" have made it so companies can appear passionate about creating the best body image for consumers without pandering. A company would be wise to capitalize on this by featuring an ad where "average" people utilize a major product, connecting the company and consumer in their marketing.
Balcony Beauty Photography
Irasema Aguinaga Captures Diverse Candid Shots
Trend Themes
1. Authentic Portraiture - Opportunity for photographers to capture genuine and relatable moments of everyday life, appealing to consumers' desire for authenticity.
2. Youth Culture Insights - Potential for businesses to gain valuable insights into the lives and experiences of young people, allowing them to develop products and services that cater to this demographic.
3. Fashion Photography Evolution - Opportunity for photographers to break away from traditional fashion photography and explore new styles and perspectives, appealing to consumers' desire for unique and diverse representations in the industry.
Industry Implications
1. Advertising and Marketing - Opportunity for companies to create authentic and relatable advertisements featuring everyday people, aligning with the shift towards non-traditional marketing approaches.
2. Consumer Insights - Opportunity for market research firms to study and analyze youth culture, providing valuable insights to businesses seeking to target the younger demographic.
3. Fashion and Retail - Opportunity for fashion brands to embrace a more diverse and inclusive approach to their marketing campaigns, connecting with consumers who are seeking representation and authenticity in the industry.