H2OPS, a brand specializing in sparkling non-alcoholic hop water drinks, has announced that is it rebranding to 'IPW,' which the company already owned the trademark for. As a result, all H2OPS canned beverages will now feature the IPW logo on their fronts.
"IPW is our refreshing take on an IPA that is a craft-brewed hop Water you can drink Wherever, Whenever and Without alcohol, calories, or gluten. It’s also easier to pronounce than our company name H2OPS, which will remain on the label, but in a smaller way," explained co-founder Paul Tecker.
In addition to announcing the branding rehaul. H2OPS has released an all-new product called the 'Double Dry Hopped.' The new alcohol-free beverage will enter the market with IPW branding and is described as offering a bolder and more beer-like flavor than the label's previous drinks.
Sparkling Hop Water Rebrands
Non-Alcoholic Functional Beer Brand H2OPS Rebrands as IPW
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