Following Instagram-friendly coffee creations including the Starbucks Unicorn Frappuccino, charcoal latte and avocado latte cups, digital media website Mashable decided to have some fun by uploading a video instructing people how to make the iPhone Latte. The newest craze in unusual caffeine vessels uses an iPhone box as a cup for the espresso-based beverage.
Described as "the perfect marriage of technology and latte art, all in one sleek package," the iPhone Latte can go in an iPhone 4 or 5 box for a small latte or iPhone 6S Plus or 7 Plus for large lattes. The cheeky video explains that a professional barista may give you some attitude when you order one, as fair warning. This subtly sarcastic concept pokes fun at popular latte art lately, while still seeming very believable.
Smartphone Latte Spoofs
This Video From Mashable Includes Instructions for the New iPhone Latte
Trend Themes
1. Unconventional Caffeine Vessels - Opportunity to create unique and memorable coffee experiences using unconventional containers like iPhone boxes.
2. Satirical Latte Art - Potential for coffee shops to embrace satirical or ironic latte art as a way to engage with customers and create buzz.
3. Integration of Technology in Food and Beverage - Emerging trend of incorporating technology into the food and beverage industry, such as using iPhone boxes as cups for lattes.
Industry Implications
1. Coffee and Beverage - The coffee and beverage industry can explore creative ways to serve coffee using unconventional vessels, like iPhone boxes.
2. Food Tech - Opportunity for food tech companies to develop innovative packaging solutions that integrate technology in unique ways.
3. Digital Media and Marketing - Digital media and marketing companies can leverage satirical content, like the iPhone Latte, to engage with audiences and generate viral buzz.