There is a handful of tablets on the market but it is often debated which is better -- the iPad 3 vs Nexus 7 vs Kindle Fire HD. The answer is ambiguous to what one is looking for. This infographic breaks down how each tablet works in different departments like the display, storage, battery life and media usage.
Each tablet has been broken down and exemplified as if they were a stereotypical figure in society. The iPad 3 is referred to as the 'The Elitist' who craves brand names and paying extreme amounts for any product. The Nexus 7 is described as the 'The Tech Freak' who loves the newest product on the market and loves high grade machinery. Finally, the Kindle Fire HD is the 'Mom' of the group as it is simple to use and easy to transport.
Tablet Comparing Infographics
The iPad 3 vs Nexus 7 vs Kindle Fire HD Chart Compares the Devices
Trend Themes
1. Tablet Comparison Tools - Opportunity to disrupt traditional market research methods by leveraging interactive and engaging infographics for consumer electronics.
2. Demographic-based Product Differentiation - Incorporating relatable stereotypes of different buyer personas creates new opportunities to segment the market and increase brand loyalty.
3. Visual Communication in Product Marketing - Visual storytelling can be used to simplify complex product features, increase engagement, and create unique brand identities.
Industry Implications
1. Consumer Electronics - Leveraging interactive infographics or visual storytelling can differentiate products in a highly competitive industry, especially as new technology continues to emerge.
2. Market Research - Transforming traditional market research reports into engaging visual formats can increase participation and provide better insights for businesses.
3. Media and Advertising - Creating relatable stereotypes in visual storytelling can help brands connect with their target audience and increase brand loyalty.