adidas announced a landmark collectible NFT as the next step in its 'Into the Metaverse' initiative. The company began this initiative with the NFT collection of the same name, stating that individuals that acquire an Into the Metaverse NFT will receive exclusive access to an array of digital, physical, and experience-based perks in the future. adidas released a digital render of an individual wearing a tracksuit which was created in collaboration with 'gmoney,' 'Bored Ape Yacht Club,' and 'PUNKS Comic.'
This tracksuit NFT is free to claim for owners of an Into the Metaverse NFT. In addition to claiming this collectible, token holders will receive a direct physical twin of the digitally-rendered tracksuit. adidas will continue to release physical items with digital twins as it continues its Into the Metaverse initiative.
Collectible Phygital Apparel Tokens
adidas Released a Collectible 'Into the Metaverse' Perk
Trend Themes
1. Phygital Collectibles - The rise of phygital collectibles will disrupt the traditional collectibles market and offer opportunities for companies to create unique, limited edition NFTs paired with physical items.
2. Virtual Fashion - The concept of virtual fashion will create opportunities for companies to create digital garments that can be worn in virtual worlds, paired with physical items for the ultimate fashion experience.
3. Digital-physical Hybrid Merchandise - The trend of creating digital-physical hybrid merchandise will continue to grow, providing opportunities for companies to create exclusive experiences for customers.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of virtual fashion and create unique, exclusive garments that can only be worn virtually, or paired with physical clothing.
2. Collectibles - The collectibles industry can embrace phygital collectibles and create exclusive products that are a combination of physical items and NFTs.
3. Marketing - The trend of digital-physical hybrid merchandise offers marketing opportunities for companies to create engaging campaigns and unique experiences for customers.