Menstrual company Lunette is expanding into the making of holistic, intimate care products with its newest products, the Lunette Intimate Cleanser and Lunette Intimate Wipes. These two new products are powered by Nordic plant-based ingredients so that gentle yet effective care is provided for a sensitive area.
While the soap-free cleanser is infused with a moisturizing Nordic botanical oil, the biodegradable and compostable wet wipes share the benefits of allantoin and lingonberry extract for the whole body. Both of these intimate care products help to emphasize the special and original design of the Finnish design Menstrual Cups launched more than a decade ago. As ever, these products are centered on helping menstruators feel comfortable, safe and confident in their own skin.
Nordic-Inspired Intimate Care Products
Lunette Supports Intimate Care with Nordic Ingredients
Trend Themes
1. Nordic-inspired Intimate Care Products - The trend towards natural, plant-based, and holistic intimate care products provides opportunities for companies to differentiate themselves and tap into the growing demand for more eco-friendly and health-conscious options.
2. Rise of Biodegradable and Compostable Wipes - As consumers become increasingly aware of the environmental impact of disposable products, the market for biodegradable and compostable wipes is growing, creating opportunities for companies to innovate and provide sustainable solutions.
3. Integration of Holistic Wellness Into Feminine Care - The trend towards holistic wellness and self-care is extending to the feminine care market, creating an opportunity for companies to develop products that go beyond traditional hygiene and address broader wellness concerns.
Industry Implications
1. Feminine Care Products - With growing demand for eco-friendly and health-conscious options, there is an opportunity for feminine care companies to use natural and plant-based ingredients to differentiate their products and appeal to environmentally and health-conscious shoppers.
2. Eco-friendly Household Cleaning Products - As more consumers prioritize sustainability and seek to reduce their environmental footprint, there is an opportunity for companies to develop eco-friendly household cleaning products that use natural and biodegradable ingredients.
3. Cosmetics and Personal Care Products - As health and wellness continue to be major factors in the personal care market, there is an opportunity for cosmetics and personal care companies to pivot towards natural and holistic ingredients to differentiate their products and appeal to health-conscious consumers.