The future of retail shops is here with the interactive shop window display. Interactive shop windows aren’t new with Ralph Lauren already having developed one; however, scientists in Fraunhofer Institute for Telcommunications are working on something more hi-tech.
The display allows you to purchase and collect your items via hand gestures. It also memorizes what’s been purchased, shopping trends and much more. The interactive window display will give a whole meaning to window shopping.
Interactive Window Shopping
Hi-tech Interactive Window Displays Will Change the Future of Retail
Trend Themes
1. Hi-tech Interactive Window Displays - The development of hi-tech interactive window displays presents disruptive innovation opportunities for the retail industry by revolutionizing the window shopping experience.
2. Hand Gesture Purchasing - The introduction of hand gesture purchasing in interactive window displays opens up disruptive innovation opportunities for the retail industry by streamlining the purchasing process and offering a more immersive shopping experience.
3. Memorization of Shopping Trends - The ability of interactive window displays to memorize shopping trends provides disruptive innovation opportunities for the retail industry by personalizing customer experiences and enabling targeted marketing strategies.
Industry Implications
1. Retail - The retail industry can leverage interactive window displays to create innovative and captivating shopping experiences that differentiate them from competitors and attract tech-savvy consumers.
2. Technology - The development of hi-tech interactive window displays requires advancements in technology, offering opportunities for technology companies to provide innovative solutions and gain a competitive edge in the market.
3. Marketing - Interactive window displays can revolutionize marketing strategies by providing valuable customer insights and enabling targeted advertising, presenting disruptive innovation opportunities for the marketing industry.