Starbucks is making it easy to gift this holiday season with virtual gift cards (ranging from $5 to $500) alongside endearingly silly interactive holiday cards.
Starbucks and Snapchat have created a Canadian-exclusive way to bring people together, virtually. Fans can create an adorable, short animated video that's personalized with you and a loved one's face.
"Customers look to Starbucks for comfort and joy over the holidays, and this year is no different. While we may have to adapt our celebrations this year, Starbucks is making it easy for loved ones to share a laugh and stay connected," says Peter Furnish, vice-president, Marketing, Starbucks Canada. "This special holiday card is meant to add a spot of brightness to our customers’ lives and bring loved ones together, while physically distant."
Endearingly Silly Interactive Holiday Cards
Starbucks Makes it Easy to Gift This Holiday Season
Trend Themes
1. Virtual Gift Cards - Virtual gift cards provide a convenient and contactless gifting option.
2. Interactive Holiday Cards - Endearingly silly interactive holiday cards add a personalized touch to holiday greetings.
3. Personalized Animated Videos - Personalized animated videos offer a fun and engaging way to connect with loved ones.
Industry Implications
1. Retail - Retailers can leverage virtual gift cards to enhance their customers' gifting experience.
2. Social Media - Social media platforms can explore partnerships for creating personalized animated videos to drive engagement.
3. E-commerce - E-commerce platforms can incorporate interactive holiday cards as a unique feature for their customers.