Trying to reinvent a brand can be a daunting task; however, the Integrated Consulting Group is taking a more modern approach that makes for a more seamless transition.
The Integrated Consulting Group works closely with companies in Central and Eastern Europe to realize sustainable change. In the current economic climate, ICG realized it needed to shake things up a little, recognizing it was time for a change too. Its new corporate design features hand-drawn graphics based on flip-chart presentations, representing fresh ideas and solutions developed in a workshop atmosphere. The minimalist re-branding of ICG stays true to the company ethos of "autonomy and distinction," while keeping up with contemporary marketing and branding solutions for international businesses.
Minimalist Branding Innovations
The Integrated Consultant Group Notices that Times are a Changing
Trend Themes
1. Minimalist Branding - Embracing minimalist branding can provide a fresh and modern image for companies looking to reinvent themselves.
2. Hand-drawn Graphics - Incorporating hand-drawn graphics into branding can bring a unique and artistic touch to a company's visual identity.
3. Workshop Atmosphere - Creating a workshop atmosphere can foster creativity and lead to innovative solutions for companies in need of change.
Industry Implications
1. Consulting - The consulting industry can benefit from adopting minimalist branding and incorporating workshop atmospheres to enhance their services and attract clients.
2. Marketing - The marketing industry can capitalize on the trend of hand-drawn graphics in branding to create visually captivating campaigns that stand out from the competition.
3. Branding - The branding industry can explore minimalist design approaches and the use of workshop atmospheres to help companies refresh their image and maintain relevance in a changing market.