Direct sales company Herbalife Nutrition is venturing into the soup category with the launch of a plant-based and protein-packed Instant Soup mix. The soup mix was created to be easy to prepare, nourishing and beneficial for sharing 15 grams of satiating plant-powered protein, plus three grams of fiber.
Free from dairy, the soup can be prepared with the addition of water and it shares the savory flavors of chicken and vegetables. The creamy and savory soup shares protein from soy and peas, and it comes in at just 130 calories.
Launching in the United States and Puerto Rico, Instant Soup taps into the demand for instant soups, as accelerated by the pandemic and people searching for hot and healthy snacks.
Instant Plant Protein Soups
Herbalife's Instant Soup Mix Shades 15 Grams of Plant-Based Protein
Trend Themes
1. Instant Soup Mixes - Herbalife's plant-based, protein-packed Instant Soup mix taps into the demand for hot and healthy snacks.
2. Plant-based Proteins - Herbalife's Instant Soup mix offers 15 grams of plant-powered protein from soy and peas, providing a disruptive innovation opportunity for the plant-based protein industry.
3. Direct Sales - Herbalife's foray into the soup category through its Instant Soup mix represents an opportunity for direct sales companies to expand beyond traditional product categories.
Industry Implications
1. Food and Beverage - Herbalife's Instant Soup mix showcases the potential for companies in the food and beverage industry to innovate by offering plant-based protein snacks.
2. Fitness and Wellness - Herbalife's Instant Soup mix caters to the growing demand for convenient, healthy snacks and presents an opportunity for companies in the fitness and wellness industry to create similar products.
3. Direct Sales - Herbalife's launch of its Instant Soup mix highlights the potential for direct sales companies to expand their offerings and enter new product categories.