The Instagram Quiet Mode has been announced as a new feature for users to utilize as a way to help them take some time off of the social media app, while also quelling their anxiety about doing so.
The feature works by having users set the time period they'd like to take a break, which will silence incoming notifications, put their status as In Quiet Mode and also auto-reply to direct messages that they aren't active at the moment. The new feature will be prompted to teens who are using the app late at night to encourage them to take a break.
The Instagram Quiet Mode could help users to reduce the amount of time they spend on the app and comes as one of a growing number of tools that support social media breaks.
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Trend Themes
1. Social Media Breaks - The Instagram Quiet Mode is part of a growing trend of tools that support social media breaks, creating opportunities for businesses to develop further features that help users disconnect.
2. Scheduled Breaks - The Instagram Quiet Mode, allowing scheduled breaks from notifications, highlights the trend of users seeking more control over their social media usage and presents innovative opportunities for other apps to provide similar features.
3. Mental Health Awareness - Social media features such as Instagram Quiet Mode, tailored to assist with mental health issues like anxiety and depression, demonstrate the increasing demand for apps to be more considerate of their users' well-being.
Industry Implications
1. Social Media Platforms - The demand for features like Instagram Quiet Mode create opportunities for social media platforms to promote user wellbeing, increase user engagement and drive customer loyalty.
2. Health & Wellness - Instagram Quiet Mode leads the way in creating features that encourage healthy social media usage, presenting opportunities for health and wellness businesses to improve the mental health of users in the digital space.
3. Digital Wellbeing - As users become more conscious of their digital consumption, there are opportunities for startups to create innovative tools that promote digital wellbeing and aim to improve mental health outcomes.