Named one of Canada's Most Powerful Women by WXN (Women's Executive Network), Kruger Products Ltd Corporate Vice President of Marketing Nancy Marcus recently chatted with Trend Hunter about innovative leadership. To generate new ideas, she says trust must be established with the people you are working with. Competency, direction and decisiveness are also important as is being on the same page despite difference in ideas.
According to Marcus, motivation comes with integrity, valuing people's ideas and working collaboratively together. When it comes to the world of consumer packaged goods, you have to be informed on current ideas from design to fashion and colors. Declaring insights is the name of the game.
Marcus says researching the consumer and a new idea, then validating with metrics needs to be a benchmark practice. Innovative leadership is the key to creating innovative culture.
Marketing Consumer Packaged Goods
Nancy Marcus Discusses Innovative Leadership at an WXN Event
Trend Themes
1. Establishing Trust - Creating trust with the people you work with can lead to disruptive innovation opportunities.
2. Valuing Collaboration - Working collaboratively and valuing people's ideas can spur disruptive innovation in the consumer packaged goods industry.
3. Researching Consumer Insights - Using consumer research and insights to inform new ideas can drive disruptive innovation in the consumer packaged goods industry.
Industry Implications
1. Consumer Packaged Goods - Embracing innovative leadership can bring about disruption in the consumer packaged goods industry.
2. Marketing - Applying innovative leadership principles can revolutionize marketing strategies in various industries.
3. Design - Incorporating innovative leadership into design processes can lead to disruptive innovation in design-related industries.